Oliver Büttner is Professor of Economic and Consumer Psychology at the University of Duisburg-Essen since 2016. After studying psychology at the University of Erlangen-Nuremberg, he held positions at the University of Göttingen (PhD in economic sciences), Zeppelin University Friedrichshafen and the University of Vienna (habilitation in psychology). From 2014 to 2015 he represented the Chair of Marketing and Consumer Behavior at Zeppelin University as visiting professor. From 2012 to 2015, he was a member of the coordinating committee of the Consumer Research Network at the BMJV.
Oliver Büttner’s research interests lie in the psychological processes underlying purchase and consumption decisions. Current research topics include attention and self-control when shopping and when using digital offerings such as social media. Another research focus is sustainable consumption and consumption reduction. His research projects have been funded by third parties such as the DFG, the EU, and the BMUV. His research has received several awards, including the German Market Research Award and the Best Retail Paper Award from the American Marketing Association.
- Riefler, P., Baar, C., Büttner, O. B., & Flachs, S. (2024). What to gain, what to lose? A taxonomy of individual-level gains and losses associated with consumption reduction. Ecological Economics, 224, 108301.
- Koessmeier, C., & Büttner, O. B. (2022). Beyond the smartphone’s mere presence effect: A quantitative mobile eye tracking study on the visual and internal distraction potential of smartphones. Computers in Human Behavior, 134, 107333.
- Streicher, M. C., Estes, Z., & Büttner, O. B. (2021). Exploratory shopping: Attention affects in-store exploration and unplanned purchasing. Journal of Consumer Research, 48, 51-67.
- Büttner, O. B., Florack, A., Leder, H., Paul, M. A., Serfas, B. G., & Schulz, A. M. (2014). Hard to ignore: Impulsive buyers show an attentional bias in shopping situations. Social Psychological and Personality Science, 5(3), 343-351.
- Büttner, O. B., Florack, A. & Serfas, B. G. (2014). A dual-step and dual-process model of advertising effects: Implications for reducing the negative impact of advertising on children’s consumption behaviour. Journal of Consumer Policy, 37(2), 161-182.
- Büttner, O. B. & Göritz, A. S. (2008). Perceived trustworthiness of online shops. Journal of Consumer Behaviour, 7 (1), 35-50.
